Too Much Junk

October 28, 2013 07:54 by Laurie

Like most people, I have a designated "junk drawer."  In this specific location I keep a marker, pens, stamps, thank you cards/stationary and my menus (among other random papers/objects). Every so often I rearrange and clean out the junk, but it very easily gets messy again. I find that the main culprit are the menus that make things look discombobulated.

Who needs random tri-folded paper taking up space? All I need is the restaurant's name, number and website. That is why I highly recommend that restaurants (and companies in general) offer customized magnets with their information on it. A simple 3x2 card that I can keep on the side of my fridge will greatly cut down on the amount of papers I need to keep, and will most likely remind me that I in fact do not want to cook that night and instead order in!


Grease Burger Bar: Epic Burgers on Printed Buns

September 10, 2013 07:53 by Brandon

I can't go anywhere without running into promotional items. Sometimes they're fairly standard, like magnets and pens, but other times I'm completely blown away by the originality of the advertiser.

When I was in West Palm Beach, Fla. last week, I stopped at Grease Burger Bar, because, hey, I was on vacation. The place has an awesome look and vibe to it, plus I'd heard its burgers are, for lack of a better word, epic.

Well, the rumors were true. Not only does Grease boast a seriously impressive list of burgers (including "Burger from Hell," "Organic Burger" and "Brother from Another Mother Burger"), but it also transforms each bun into a promotional product! Check it out: 

It'll be the first to admit it was a very temporary promotional product (I sucked this monster down FAST), but it's a novel idea nonetheless.

What other restaurants add a custom imprint to their food?

Singing 'Happy Birthday' Makes Dessert Even Sweeter

July 25, 2013 04:54 by Brandon

Here at Motivators, we're a tight-knit group. We celebrate every important occasion together, especially employee birthdays. We always make sure to sing, eat cake and enjoy each other's company for a little while.

That's why our cakes always taste a little sweeter. According to Yahoo! News, a new study featured in the upcoming issue of Psychological Science found that "the ritual of singing before eating a slice of cake, or any other dessert, increases one's appreciation of the treat." In turn, our minds tell us that the food is tastier.

So the next time you're exhibiting at a trade show, try giving out promotional food products. But don't forget to sing first, as the practice might just make your giveaway taste heavenly!

The Skinny on 'Skinny,' Marketing's New 'It' Phrase

May 21, 2013 04:36 by Brandon

This morning I read an article about how "skinny" has become one of the hottest phrases in the marketing world. And while the piece focused on food and drink, it got me thinking about other industries that employ the same strategy.

Consumer-research psychologist Kit Yarrow told Ad Age that "Skinny is the new 'baby,' as in baby carrots [and] baby spinach. It personifies food and makes it more endearing." But what about skinny jeans or skinny hair serum? If you ask me, the marketing power of "skinny" reaches far beyond what we eat and drink.

Heck, there are even skinny promotional products! Take our hot & cold skinny tumbler, for example: 

Printed Hot & Cold Skinny Tumbler

Do marketers really apply the term "skinny" to our clothes and hair products for the cute factor? I'm not sure I'm buying it.

If you ask me, it's pretty obvious that marketers use "skinny" in order to tap into the consumer's psyche. In today's looks-obsessed society, we're constantly being offered solutions for trimming down. I'd go as far as to bet that even something as simple as holding a skinny water bottle might make some people feel more slender.

What do you think? Is the term "skinny" in marketing meant to mess with our heads? Or is it, as Ms. Yarrow said, simply the lighthearted 'it' phrase of today?

This Promo Is Nuts!

May 20, 2013 08:03 by Adam

It's always nice to come across promotional products in action. Each of us here spend our day processing who knows how many orders for different branded items, yet only so often do we actually receive them in our day to day lives.

Well it just so happens that a good family friend of mine works as a distributor for Hormel Foods. He works with supermarkets around the region to get his brands on their shelves. You may recognize Hormel itself as a brand name but they also distribute such brands as Dinty Moore, SPAM, Jennie-Os and Chi-Chi's.

Recently, Hormel proudly announced it had acquired the Skippy brand. The peanut butter everyone knows and loves would be joining the Hormel brands and family. 

So, in addition, to getting varieties of Skippy peanut butter what else did Hormel employees get? Why, peanut stress relievers of course!

It's a fun giveaway for employees and clients of Hormel to remind them in the simplest way of who Skippy is and what they do.

If they are lucky everyone will pass their giveaways around to family and friends -- the same way I received them -- and really get some nice brand recognition going!

Lunch and Dinner on the Run!

April 3, 2013 10:49 by Olha

I have outdone myself this weekend with delicious new recipes and tons of leftovers. My chicken bruschetta was a big hit! Despite all the delicous food, there were plenty left overs and had to be stored in my freeze-n-go lunch containers for this week. This really made my week super easy and relaxing since the dinners/lunches were all cooked. These lunch containers are lifesavers, you pack just enough in each for one serving size (lunch or dinner). Even the laziest of husbands should not have a problem heating this meal!

Corn Cooler!

March 13, 2013 10:55 by Olha

Who would have thought that you can cook corn in a cooler? Super easy! There only a few steps to this fun and easy way to cook corn.

Step 1: Purchase a Coleman 40 quart wheeled cooler or a similar item. I like this one because it's on wheels and is great for travel to beaches, BBQs, or picnics.

Step 2: Peel corn.

Step 3: Pour boiling water over the corn (inside cooler) and let it steep for 30 minutes.

And ta-da... corn on the cob! I love the outdoors and cooking so this is perfect for the big family and friends parties!

Cookies Cookies Cookies!

December 5, 2012 10:25 by Olha

For those of you who know me, know that I LOVE food. And for those who don't, you are about to find out! I like to start my day with breakfast and healthy snack (maybe a fruit). Shortly after, I have lunch before my lunch break. During lunch, of course I have more lunch followed by another snack. Today was especially great, we had tons of promotional cookies, salads and sandwhiches for lunch. On days like this, I am glad to be at work! And I am certain that my co-worker Adam Brown would agree!

Why Hostess Brands Will (Probably) Survive

November 20, 2012 04:00 by Brandon

To understand why Hostess brands will likely live on doesn't require a degree in finance or law. You don't need to be familiar with terms like 'bankruptcy' and 'liquidation'. All you really need to know is that Hostess brands are strong. And, sometimes, really powerful brands refuse to die.

According to the Los Angeles Times, 79% of people polled want the Twinkie to stick around. And that's because most of us love Twinkies, Ho Ho's and Ding Dongs more than we realize.

Think about it for a moment. Growing up, there was nothing better than coming home from a long day of school to a Hostess fruit pie or those delicious cupcakes. They were more than snacks; they were part of a routine, and we found comfort in that.

So even if Hostess does go bankrupt, nostalgia won't let go of the brands we grew up with. And, according to Branding Magazine, that's "why real brands always have a second chance."

Still, here's hoping that Hostess workers can come to some sort of compromise! Until then, loyal customers will continue to purchase enough Twinkies to completely fill their custom backpacks. And I can't say I blame them!

Long Island Restaurant Week: Delectable Dining for Cheap

October 23, 2012 03:53 by Brandon

My coworker Laurie recently clued me in on a fantastic New York tradition: Long Island Restaurant Week. Twice a year, eateries from all over the island -- including Nassau County, Suffolk County and the east end -- participate in this eight-day event which aims to build awareness for regional restaurants.

According to the Long Island Restaurant Week website, "From Sunday to Sunday, each participating restaurant offers its own unique three-course prix fixe for $24.95 all night, except Saturday when it is offered only until 7 p.m." Almost 250 restaurants between Garden City and Montauk will take part in the event, which is scheduled for Nov. 4 - 11, 2012. 

In its first year, revenue totaled to an estimated $2,848,200. Today, the promotional campaign continues to be hugely successful. "Many participants reported midweek numbers to be up over 40 to 100% and an increase in sales and reservations up to 200% due to the promotion," reports the Long Island Restaurant Week official website.

And, in case you were wondering, Long Island Restaurant Week locations are known to be highly regarded. For example, Vintage Prime Steak House in my hometown of St. James boasts rave reviews on Yelp, Open Table, Trip Advisor and even Zagat. At just $24.95 for a three-course meal, it's an amazing deal. Talk about a fabulous fall giveaway!

Psst... Free Food!

September 20, 2012 04:40 by Brandon

What's the best part about autumn? Some might argue it's the changing of the leaves or the cool, crisp air. But for me it's all the promotional campaigns involving free food!

McDonald's Free Small Premium Roast Coffee

Indeed, the best kind of fall giveaway (in my opinion, at least) is a treat I don't have to pay for. Time magazine reports that several restaurants and stores will be giving away complimentary chow this autumn. Let's take a look:

  1. Today (Thursday, September 20) is Customer Appreciation Day at Carvel. Visit the ice cream chain between 3:00 p.m. and 7:00 p.m. and you'll receive a Jr. Bonnet free of charge. How sweet is that?

  2. Everyone's favorite fast-food spot, McDonald's, will be celebrating National Coffee Day by giving away free coffee -- not just for one day, but for an entire week. The promotion will run from September 23 to 29.

  3. Participating Krispy Kreme locations will join in on Coffee Day merrymaking too. On September 29, consumers can snag a 12 oz. coffee on the house.

Know of another free-food promotion this fall? Don't be greedy! Share your comments below.