It's Dec. 31, 2012, which means a new year begins tomorrow! How will you promote your brand in 2013? We've got a few ideas.
1. Go Green
If your business hasn't yet made any environmentally-friendly changes, 2013 is the year. As Americans become increasingly aware of their impact on the earth, you can't afford to be behind-the-times. Even small adjustments like switching to energy-efficient light bulbs can have a big impact. Your clients and customers are sure to notice, helping to position your brand as an eco-friendly one.
2. Customer Appreciation
Let's face it: Your business would be nothing without your customers. In 2013, make sure you show them how much you appreciate their business. Whether you decide to roll out a customer loyalty program or choose to offer promotional gifts, your recipients will love you for thinking of them. What a great way to make your brand stand out!
3. Be Social
Getting involved in social media has never been more important. If your company can't be found on Facebook, Google+ and Twitter, etc., then you're at a disadvantage. (Watch: Why Your Company Needs to Stop Ignoring Google+.) Having a presence on key social networks can help drive sales, improve SEO and increase brand exposure.
What other ways will you promote your brand in 2013?